How Much Does a Brazilian Blowout Cost?

So, you’re thinking about getting a Brazilian Blowout and wondering, “How much is this going to set me back?” You’re not alone; according to a recent survey, 63% of people consider cost as a major factor before committing to any beauty treatment. Let’s dive into the nitty-gritty of what you can expect to spend.

The cost of a Brazilian Blowout typically falls between $75 and $325. However, this price range is not one-size-fits-all; it’s influenced by your hair’s length, type, and overall health. For example, shorter and thinner hair usually costs less to treat, while longer, thicker hair will be on the higher end. Geographical location and salon reputation can also impact the final cost, making it essential to consult with a professional stylist for a tailored quote.

Ready to unlock the secret to frizz-free hair without breaking the bank? Stick around as we break down the actual cost of a Brazilian Blowout and what influences it.

What is a Brazilian Blowout?

A Brazilian Blowout is a hair treatment designed to turn frizzy, dull locks into smooth, shiny tresses.

The Core Process

Utilizing a liquid keratin formula, the treatment forms a protective layer around each hair strand. This layer minimizes frizz and shields against damage. After application, the hair is blow-dried and straightened to activate the chemicals, allowing them to bond to the hair.

Unique Ingredients

The treatment incorporates indigenous Brazilian ingredients like Camu Camu and açai berry, contributing to hydration and frizz reduction.


What sets the Brazilian Blowout apart is its post-treatment flexibility. You can style or wash your hair immediately after the procedure, as the treatment is rinsed out by the stylist.


The treatment is customizable to your specific hair type and the desired outcome. The level of straightness is also adjustable, depending on the stylist’s technique.


With proper care, a Brazilian Blowout can last between three to four months. Once it wears off, your hair reverts to its natural state without any noticeable line of demarcation.

The Cost Range of a Brazilian Blowout

When it comes to the cost of a Brazilian Blowout, the price can vary significantly. You can expect to shell out anywhere between $75 and $325, depending on various factors. Your hair length, type, and overall condition play a significant role in determining the final cost. For instance, those with longer, thicker, or curlier hair will likely pay more due to the increased amount of product and time required for the treatment.

Cost by Hair Type and Length

The cost of a Brazilian Blowout can fluctuate based on your hair’s specific characteristics. Here’s a breakdown:

Hair LengthEstimated Cost
Short$75 – $150
Medium$150 – $250
Long$250 – $325

Those with shorter or thinner hair can expect to pay at the lower end of the spectrum. Conversely, individuals with longer, thicker, or curlier hair will find themselves on the higher end due to the additional labor and materials involved.

Geographical Variations in Cost

Location also plays a pivotal role in the cost of a Brazilian Blowout. Prices can differ based on the cost of living and demand for treatment in specific areas. For example, the average appointment cost in California is around $251, while in North Carolina, it’s approximately $209.

StateAverage Appointment Cost
New Hampshire$267
New Jersey$199
New Mexico$330
New York$282
North Carolina$209
North Dakota$220
Rhode Island$210
South Carolina$119
South Dakota$248
West Virginia$290

This geographical variation is something to consider, especially if you’re contemplating getting the treatment while traveling or if you reside in a high-cost area.

DIY Brazilian Blowout: Is It Worth It?

While salon treatments for Brazilian Blowouts can range between $75 and $325, the DIY approach offers a more budget-conscious alternative. According to StyleSeat, these at-home treatments usually cost somewhere between $30 and $80.

Initial Investment

The DIY kits generally include essential components like pre-treatment shampoo, keratin solution, and post-treatment conditioner. Some kits even offer additional tools like brushes and gloves.

Hidden Expenditures

While the initial cost may seem economical, don’t overlook other potential expenses. For instance, a high-quality flat iron can cost upwards of $100. Additionally, if you make a mistake, corrective treatments can add to the overall cost.

Quality vs. Expense

Though DIY kits are more affordable, they may lack the professional-grade ingredients found in salon treatments. This could affect the longevity and effectiveness of the treatment.

The Procedure: What Happens During the Appointment?

Once you’ve decided to go for it, what can you expect during the appointment? The Brazilian Blowout process is a multi-step affair that takes about 90 minutes on average. Initially, your hair will be washed thoroughly to remove any existing product. Then, the stylist applies the liquid keratin formula section by section, from root to tip. Following this, a flat iron is used to seal the look. Your hair is washed again, deep-conditioned, and finally styled to your preference.

How Long Does a Brazilian Blowout Last?

One of the appealing aspects of a Brazilian Blowout is its longevity. Typically, the treatment lasts for about three months, provided you use sulfate-free shampoo and avoid chlorine. To extend the lifespan of your blowout, consider spacing out your hair washes and using products specifically designed for treated hair. Deep conditioning and avoiding swimming in chlorine or salt water can also help maintain the results for a longer period.

Pros and Cons: Is It Worth the Investment?

Like any beauty treatment, the Brazilian Blowout has its share of advocates and critics.


  • Smooths and prevents frizz
  • Safe for all hair types
  • Safe for color-treated hair


  • Time-intensive
  • Not a permanent solution
  • Potential health risks due to chemicals

Weighing the pros and cons can help you decide if this treatment aligns with your hair goals and budget.

Evaluating the Cost and Benefits: Is a Brazilian Blowout a Worthwhile Investment for Your Hair?

In summary, the expense for a Brazilian Blowout can vary, with prices generally falling between $75 and $325. This range is shaped by elements like your hair’s condition, length, and type, as well as your location. For the most accurate, personalized quote, a consultation with a qualified stylist is highly recommended.

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